I'm Director of Future Technology Innovation here at adidas. First dropping a shoe with a 3D printed midsole as a concept release from Futurecraft – their incubator for showcasing experimental and conceptual innovation – back in 2017, they have since been gradually ramping up their offering under the banner of adidas 4D.ĬOMPLEX: Can you begin by introducing yourself and your role at adidas? This is a shift that is likely to continue, and one that opens up enormous possibilities from a design perspective – not least the potential for totally personalised footwear at some point in the very near future.Īdidas are a brand at the very forefront of 3D printing innovation. While many brands have used 3D printing as a part of their manufacturing process for a while – mainly in the development of prototypes – we're now starting to see 3D printed elements increasingly appearing in the final products themselves. One current technological trend that is almost certain to still be around, however, and all set to have a massive impact on the footwear game as a whole in the coming decade, is 3D printing. Not all technological innovations are born equal, of course, and when those 'Best Sneakers of the 2020s' lists finally come around, it's highly likely only a handful of today's hottest tech developments will have stood the test of time. So much so that these days, barely a week seems to pass before we're hearing about the latest – biggest! lightest! shiniest! – iteration to drop. As the global sneaker game has exploded over the past few years, so too has the rate of technological innovation within it.
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